Browser view-source
Right-click any page and choose "View page source" to see the raw . You can confirm a title, a meta description, and Open Graph tags exist. It is free and instant, but you are reading raw markup by eye — easy to miss a missing alt or a broken canonical.
Developer tools
Browser DevTools let you inspect the DOM, check the rendered , and test how tags look. More powerful than view-source, but still manual: you decide what is wrong, and there is no recorded report to compare later.
Google Search Console
Search Console shows how Google sees your pages, flags some HTML issues, and reports indexed URLs. It is free and authoritative for Google's view, but it focuses on what Google already crawled — it won't give you a clean PASS/WARN/FAIL checklist for tags you haven't published yet, and it isn't a per-page copy-paste scanner.
Manual checklists and spreadsheets
A written checklist (title present? meta present? one H1? alt on images?) works for learning and a first pass. The cost is repetition: a spreadsheet won't re-run itself, and consistency depends on whoever fills it in.
Where a lightweight tool helps
A tool like SEOAudit sits between "free but manual" and "expensive but heavy." You paste one page's HTML and get a deterministic PASS/WARN/FAIL report across 10 named rules, plus a ranked fixes list — reproducible enough to re-check after edits.
Limits to keep in mind
Free and paid tools alike only see what you give them. They check on-page tags, not content quality, backlinks, or rankings. Treat any result as a decision-support view, not a promise of where you'll rank.
Authoritative references
- Google Search Central — on-page SEO: https://developers.google.com/search/docs/crawling-indexing/on-page-seo
- Google Search Console help — HTML issues: https://support.google.com/webmasters/answer/11200325
- W3C WAI — images tutorial: https://www.w3.org/WAI/tutorials/images/