Step 1 — Get the page HTML

Open the published page and view its source (right-click → "View page source" in most browsers), or copy the on-page copy from your CMS. You need the actual rendered and body markup, not a screenshot. A tool like SEOAudit accepts pasted HTML or on-page copy and runs the scan there.

Step 2 — Check the 10 core elements

Work through the elements that most affect crawlability, accessibility, and sharing:

  • Title tag — present, unique, roughly 30–60 characters.
  • Meta description — present and descriptive.
  • H1 — exactly one clear page heading.
  • Image alt text — every meaningful image has alt.
  • Internal links — the page links to related content.
  • Canonical tag — set so duplicates don't split signals.
  • Viewport — present for mobile rendering.
  • Open Graphog:title, og:description, og:image for social cards.
  • Structured data — valid schema where relevant.

SEOAudit encodes these as 10 named rules and tags each PASS / WARN / FAIL.

Step 3 — Read PASS / WARN / FAIL

  • PASS — the element meets the rule; no action needed.
  • WARN — present but weak (e.g. a title that is too long or too short); fix when you can.
  • FAIL — missing or broken; fix before relying on the page.

A named-rule report is reproducible: the same HTML produces the same verdicts, so you can compare runs over time.

Step 4 — Rank the fixes

Not every flag is equal. Rank by impact: a missing title or broken canonical usually matters more than a slightly long meta description. SEOAudit produces a ranked top-fixes report so you ship the highest-leverage changes first.

Fixing on-page issues can help a page earn the snippet and ranking it deserves, but it is one input among many — content quality and relevance still decide the outcome.

Step 5 — Re-audit after shipping

After you edit the HTML, paste the new version back in and re-run. Confirm the FAIL became PASS and that nothing else regressed. A short re-audit loop is how small sites stay clean without a standing SEO team.

Authoritative references

  • Google Search Central — on-page SEO: https://developers.google.com/search/docs/crawling-indexing/on-page-seo
  • Google Search Central — meta description snippets: https://developers.google.com/search/docs/appearance/snippets
  • web.dev — title best practices: https://web.dev/articles/title-best-practices