Step 1 — Get the page HTML
Open the published page and view its source (right-click → "View page source" in most browsers), or copy the on-page copy from your CMS. You need the actual rendered and body markup, not a screenshot. A tool like SEOAudit accepts pasted HTML or on-page copy and runs the scan there.
Step 2 — Check the 10 core elements
Work through the elements that most affect crawlability, accessibility, and sharing:
- Title tag — present, unique, roughly 30–60 characters.
- Meta description — present and descriptive.
- H1 — exactly one clear page heading.
- Image alt text — every meaningful image has
alt. - Internal links — the page links to related content.
- Canonical tag — set so duplicates don't split signals.
- Viewport — present for mobile rendering.
- Open Graph —
og:title,og:description,og:imagefor social cards. - Structured data — valid schema where relevant.
SEOAudit encodes these as 10 named rules and tags each PASS / WARN / FAIL.
Step 3 — Read PASS / WARN / FAIL
- PASS — the element meets the rule; no action needed.
- WARN — present but weak (e.g. a title that is too long or too short); fix when you can.
- FAIL — missing or broken; fix before relying on the page.
A named-rule report is reproducible: the same HTML produces the same verdicts, so you can compare runs over time.
Step 4 — Rank the fixes
Not every flag is equal. Rank by impact: a missing title or broken canonical usually matters more than a slightly long meta description. SEOAudit produces a ranked top-fixes report so you ship the highest-leverage changes first.
Fixing on-page issues can help a page earn the snippet and ranking it deserves, but it is one input among many — content quality and relevance still decide the outcome.
Step 5 — Re-audit after shipping
After you edit the HTML, paste the new version back in and re-run. Confirm the FAIL became PASS and that nothing else regressed. A short re-audit loop is how small sites stay clean without a standing SEO team.
Authoritative references
- Google Search Central — on-page SEO: https://developers.google.com/search/docs/crawling-indexing/on-page-seo
- Google Search Central — meta description snippets: https://developers.google.com/search/docs/appearance/snippets
- web.dev — title best practices: https://web.dev/articles/title-best-practices